When the LA wildfires hit in early 2025, Instacart turned "how can we help?" into action. We scaled our Community Carts feature nationwide. Once live, we turned to social to spread the word. We partnered with Kalina Silverman of Make Big Talk to tell real stories from the community — Instacart shoppers shopping the orders, and the businesses and schools receiving them.
As a result of this initiative, 120,000 items were donated from all 50 states. Our good deed didn't go unnoticed, earning us a One Club Gold Pencil for Campaigns for Good.