About
With almost a decade of experience, I'm a resourceful and strategic Creative Producer with a passion for crafting meaningful brand stories through video, photography, social, and experiential activations. At Instacart, I helped pioneer the transition from still to motion, scaling their production capabilities, building vendor relationships from scratch and shaping a scrappy, nimble creative team into a high-performing, story-driven content engine. I thrive at the intersection of logistics and creativity, and am always looking for what's next.
Work Experience
Instacart
Senior Creative Producer
November 2021 — Present
Local Produce — Ad Age 2026 In-House Agency of the Year
- Supported the evolution of Instacart's in-house production team by expanding capabilities from stills to live-action, while building scalable workflows in partnership with senior leadership.
- Played a key role in building out an in-house photo studio, collaborating on infrastructure, processes and team development, including hiring and supporting an in-house photographer.
- Built and maintain a trusted network of directors, editors and production vendors to support content across multiple channels.
- Collaborate with cross functional partners including creative, marketing, communications and product teams to bring campaigns from concept to final delivery.
- Manage full production lifecycles from brief through delivery, ensuring on-time delivery and high creative standards.
Duncan Channon
Integrated Producer
September 2017 — November 2021
- Produced video, audio and digital projects across all stages from bidding, budgeting and scheduling to casting, business affairs, post-production, and delivery.
- Kept projects on track through hands-on oversight, strong documentation and close collaboration with cross-functional teams.
- Worked with internal teams and external vendors to ensure all deliverables met creative expectations, deadlines and platform requirements.